7 Skills Should a Social Media Marketing Freelancer Have

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7 Skills Should a Social Media Marketing Freelancer Have

Freelancers sometimes run in circles doing lots of stuff and multitasking like never before.

It sometimes gets to situations where everything is chaos – there’s a half-written tweet, a few paragraphs of an article, some pieces of design left in the trash, a client meeting starting in 10min and there’s always something to catch up on. There’s a lot to learn in freelance marketing. You can become an expert in marketing by learning all types of skills or choose something to specialize in. Also, always keep an eye on marketing trends.

1. Email Marketing

Some of us really hate emails, and newsletters. And that’s why marketers have to learn the witchcraft of building the perfect newsletter, onboarding emails, outreach messages, or product updates. It’s a much-required skill. As an email marketing freelancer, you’ll highly improve your copywriting skills that will prove to be useful in other areas of your freelance job.

2. Content Marketing

The heart of digital marketing is generating content that will pull a company’s target audience to the brand. The aim should not only be to create high-quality content and SEO-friendly content, but also to understand the process of how to effectively get audiences to engage.

It is recommended to make “creating evergreen content” a part of the goal. This means that if a customer finds the content a day later or years later, the information will still be relevant to their needs.


3. Paid Advertising

The days of social media being “free” are gone — I lived through them and since I’m only in my 30s, that should tell you they didn’t last long. The best way to reach people now on social media sites and ensure your content gets distributed is to use social paid advertising.

Understanding how to write copy — length and variations — and follow image best practices on each site will be extremely helpful in your career. As will understanding how to monitor and alter bids to optimize your ads or understand when to get help if you don’t have the time to spend on it every day.

4. SEO

There’s a lot to unpack with this particular branch of digital marketing — there’s keyword research, on-page optimization, off-page optimization, and more. Seeing as consumers are increasingly researching products and services online before making a purchase, companies are now investing more time and money on SEO.

5. Public Relations

Good communication skills in a digital marketer includes variables such as spreading impactful messages, establishing trust, and building relationships. The motive here is to create an impactful message and deliver it to customers in a way that’s clear, concise, interesting and relevant.

A Digital Marketer should have the ability to look at things from a different perspective, to be able to communicate ideas in a way that the audience will understand, along with understanding what the audience will find entertaining and worthwhile.

6. Digital Analytics

Data Analytics refers to the utilization of functional procedures and modern softwares to gather and process a wide range of information from different online interactions of your target market. These online interactions could be in the form of content consumed, online transactions, search queries and other relevant footprints relevant to your business.

With number of online tools now available to measure data across different platforms, it becomes relatively easier for marketers to analyse and make relevant marketing decisions.

7. Graphic Design

Visual content today gives you more exposure than written content. Videos are taking over the internet because they are now known to have a higher conversion rate, engagement and higher SEO rankings.

It is best practice for Digital Marketers to have basic knowledge about softwares such as Adobe Creative Suite (Photoshop, After Effects, illustrator, InDesign, etc), Canva, that would help them in creating visual content.

It is recommended to have the basic knowledge of every skill with specializations in a few. Keep in mind that although the technical knowledge and skills could be learned, the traits and qualities to achieve the knowledge cannot be acquired the same way; prioritize improving your soft and hard skills.

YallaMission Freelance Platform

Author Since: September 21, 2021

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