270 billion. That’s how many emails are exchanged every single day worldwide. With an estimated 3.7 billion email users in the world, that’s approximately 73 emails per person every day

Many people understand the value of email but are unsure how to fully utilize it outside of one-on-one contact. We may review a few of the fundamental techniques to use email marketing in your law practice before going into the strategy behind good emails:

Client interactions:

This may seem self-evident, but you can use email to communicate with your clients even after their trial period has ended. This will promote client retention and the perceived value of your services. At the absolute least, you should communicate with your customers on a frequent basis to keep them informed about their cases.

Automated emails after appointments and form submissions:

After a potential client sets an appointment or fills out a contact form on your website, they should receive an automated email from your organization. The simplest way to accomplish this is to send them an automated email. You may use this email to acknowledge their submission, provide alternate contact information, or thank them for reaching out and sharing useful information about your company (recent blogs, videos, etc.)

Monthly newsletters:

Using monthly newsletters to humanize your company and engage your online audience is a terrific idea. You can use it to send out updates about your firm, profile different staff members (or clients/referral partners! ), publish client feedback, or provide educational material to them.

Email marketing can help you create leads as an attorney, but only if you send good emails. The greatest method to keep a successful email marketing plan is to consistently approach email with a data-driven mindset.