The main difference between digital and traditional marketing is the medium through which a marketing message is delivered to an audience. Traditional marketing relies on print media such as magazines and newspapers, whereas digital marketing relies on digital platforms such as social media and websites.

Finding the correct balance between traditional and digital marketing is crucial to a successful campaign. Both play a significant function in a marketing plan in 2022.

What’s Traditional Marketing? 

Traditional marketing uses traditional methods to promote a brand or product. Every day, customers are bombarded with traditional advertising when they hear commercials on the radio or pass by a billboard. Throughout their days, consumers are exposed to a variety of traditional marketing methods that include:

1. Outdoor (Billboards, bus/taxi wraps, posters, etc)
2. Broadcasting (TV, Radio, etc)
3. Print (Magazines, newspapers, etc)
4. Direct Mail (catalogs etc)
5. Telemarketing (Phone, text message)
6. Window display and signs

PROS and CONS of Traditional Marketing:

PROS:

Impactful and easy to understand:

A visually attractive billboard or a compelling television commercial is a common occurrence in most people’s daily life. They’re simple to understand and frequently funny.

Easily recognizable:

People are familiar with traditional advertisements since they have been used for a long time, and they can readily comprehend and recognize them.

High Reach:
Because traditional marketing platforms have such a broad client base, a single ad can reach millions of customers in a single circulation. This media can also be used to reach people who live in places where there is no internet access or where network connectivity is limited.

CONS:

More difficult to measure campaigns:
Traditional marketing campaigns can be measured with brand trackers, but they aren’t nearly as in-depth or clever as the tools available for digital marketing.

Expensive:

If you’re a new brand, you probably don’t have the budget for a four-page spread in big magazine. Traditional marketing will set you back a significant amount of money.

What’s Social Media Marketing? 

Basically, digital marketing is the umbrella phrase for any and all internet marketing efforts. Companies employ all digital platforms to reach out to existing and new customers in digital marketing. Google search, social media, email, webpages, and so on are examples of channels. Furthermore, the ‘Internet’ is the most crucial technology for digital marketing and it includes:

1. Social media (Facebook, Instagram, etc)
2. Website
3. Content marketing
4. Affiliate marketing
5. Inbound marketing
6. Email marketing
7. PPC (pay per click
8. SEM (Search engine marketing)

PROS and CONS of Social Media Marketing:

PROS:

Cost-effective:

Small businesses and startups with limited capital can discover a more cost-effective and efficient way to market their goods and services.

Easy to measure your campaigns:

In contrast to traditional marketing, the details of digital marketing tracking are quite detailed. This makes your lessons for your future round of marketing activities crystal clear.

Higher revenue generation:

When customer engagement and conversion is higher, it will reap higher profits for your business. And so, the businesses can expand both domestically and internationally.

CONS:

Less permanent:

Digital marketing campaigns such as Google AdWords, banner ads, promotional emails, and social media ads can be transitory and ineffective. They’re intangible and easy to overlook. Your ad will be gone from your target audience’s screen if they keep scrolling or click to the next page.

Constantly evolves:

There is a lot to understand in order to get the most out of your digital marketing efforts. From search engine marketing to social media, each channel usually requires its own expert to get the most bang for your dollars. A grassroots social media marketing approach, on the other hand, is a terrific place to start. For additional ideas, check out our digital marketing plan guide.

In conclusion, we can say that digital marketing has evolved in recent years, but it has become more popular than traditional marketing due to a variety of benefits, one of which is effectiveness over cost. Smart businesses, on the other hand, combine the two to build strong relationships with prospects, leads, and customers.